Illustrator

Eagle is an outdoors company. We were given a project to create a logo that represents the brand.

My Thought Process~

Eagle being an outdoors company right away came to my mind was camping, hiking and outdoor related items/activities. Initially when I was brainstorming ideas of a hiker or a tent came to mind but I wanted to think out of the box and design a logo that would make the company stand out. I wanted something simple but had a voice and would be eye catching.

My design was a mountain in the back of the text with green and yellow shades of color representing the outdoors. Using the Silom font represented a sporty vibe.

I also built a homepage for the company to show them how a website would look for them. I used outdoor colors like green, yellow and black. I made the website feel as if you were already on your camping trip looking for items.